New Digital Media is rising, it has changed the way how media is viewed in the different forms in the media industry from TV, radio and posters. Social networks like Facebook and Twitter have enabled a faster way of synergy to change the way of promoting. Due to this expansion, people around the world are enabled to view content faster than TV advert viewings for example. On the other hand, new digital media is still growing and only being recent to others however it has changed the way users see it with the change of synergy as it has increased the capabilities of the media industry today.
David Gauntlett in 2007 states:
"New digital media have fundamentally changed the ways in which we engage with all the media"