1800’s
In 1953 the Company
was created and within a year the company became Europe’s largest newspaper,
containing twenty four pages. It had its own representation throughout The
Crimean War.
1920’s
Odhams released a
monthly home in opposition to Newnes’ Homes and Gardens. The first editor of
the new addition advocated again “The erection of hideous houses which go to
mar the beauty of what would under any other circumstances be the most idea and
beautiful environment” This contrasted the Governments promise to build around
100, 000 houses as past as the “Post War Planning”.
1940’s
The woman of the IPC
had a role throughtout that year. Their duty was to keep hold of the morale of
Britain’s women and also supplying essential information for the Government
1960’s
The life of the
magazine staff was never the same after following the 1963 formation of the IPC
(International Publishing Corporation) uniting the three rival magazine
companies; Newnes, Fleetway and Odhams Press. The traditional competitors
realised they were all working for the same parent company: Ideal Home, Ideal
Homes & Gardens, Woman and Woman’s Own etc.
1980’s
The IPC announces the
formation of the European Magazines LYD., a joined venture company with Groupe
Maria Claire to release the UK edition of the international title Marie Claire
in 1988.
2000’s
The IPC Magazine was
renamed to IPC Media in 2000 for a new identity to go hand-in-hand with a
technique based on being a brand centric business.
2010’s
January 2010, IPC
Media restructured around three key audiences: men, mass market women and
up-market women.
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